Worksheet For Planning Your Web Site

This worksheet is designed to help both of us create the proper web site for your ideas. You may
simply print this form for your own use or you can fill it in online and click the send button to send
it to me. It is not necessary to fill in all information, although the more information you supply, the
easier it will be to meet your needs.

 Name:     
Address  : 
City:         
State:         Post Code/Zip: 
eMail:       
Fax :        

Have you ever surfed the Net? Yes No
Are you online? Yes No
Do you have a server account for your hosting? Yes No
Provider / Server name
Do you have your own Domain Name? Yes No
List your Domain Name here.
Do you plan on acquiring your own Domain Name? Yes No
Do you currently have a web page? Yes No
If you have a web page, what is your URL address?

Purpose:

What purpose do you want your Web site to serve?
   To develop an online image for your company?
   To form an intranet between members of your organization?
   To sell products online?
   To provide up to date information to your web visitors?
   What other purpose do you want your Web site to serve?

Site Outline

Think of your Web site as an autobiography of your company. And of your home page as being the
book cover with the main chapters appearing as super imposed text on that same cover. Individual
pages should be thought of as pages assigned to their perspective chapter. Their content should be
large enough to convey your message, yet small enough for fast downloading.

Feel free to use any layout that works for you. Another standard outline would be in pyramid form;
use whatever format that suits you best.

Home Page (Front Cover/ Main Chapters)

Chapter   1.
Chapter   2.
Chapter   3.
Chapter   4.
Chapter   5.
Chapter   6.
Chapter   7.
Chapter   8.
Chapter   9.
Chapter 10.
Chapter 11.

Depending on the size of your Web site you may need more or fewer chapters. Each chapter may
consist of one or more pages.

Colors and Pictures

There are 216 colors known as browser safe colors. These colors have a consistent look and tone
across all computer platforms. We will use these as much as possible. Picture perfect is balanced
against download time and its importance to your marketing needs. A picture or collage can also be
used to navigate your site as in an image map. See the example at http//www.uniqueandprecious.com.
While you are there, try the clickable thumbnail images on his signed design jewelry page which link to
full size pictures on their own pages. ** Legal requirement: You must sign a statement that you own
or have permission to use any photos or clip art graphics you send us.

Text

Text should be enhanced by color, bold, italic, and size using the standard fonts. If you wish to display
an unusual font your most practical solution would be to use an image of the font. This is the best
solution because if your visitor does not have that font installed, it would default to something else;
thereby canceling the effect you are trying to create.

Title and Logo

Do you want your site name to appear in a logo? Yes No
Site Name on Logo: 
Title which appears at the very top of your web browser.  

Photo or drawing of logo in digitized format? Yes No
Other ideas

Placement of Links

Site links can have many placement options as follows:

• Top of the page
• Left or right side of the page
• Bottom of the page
• All of the above or any combination

Unless you already have your site laid out this is better decided after an initial evaluation.

Dividers and Accent Touches

These help to divide content and serve to accent specific areas. On short pages dividers or accent
touches are a matter of your personal preferences.

   Horizontal rules or
   Colored lines
   Etched lines compatible with color scheme and background
   Colored 3-D balls
   Checkmarks or buttons
   "New" or "updated" logos
 

Interactive

   Sound
   Animation
   Video clips

Forms can be used to gather useful information about visitors to your site. They can also help in
identifying potential customers and developing prospect lists.

   Guest books for visitors to record comments
   Auto Responders for your standard catalog or information
   Surveys about customer preferences
   Order forms which can be printed out, mailed, or faxed
   Special CGI script programming needed (extra charge)
   Other Forms

Uploading, Testing and Page Maintenance

Development, initial testing, and final site testing will be provided on one of our domains. An
additional test of all links will be made once your web site is uploaded to its proper domain.
Domain Name must be registered through your Hosting Provider  and approved by InterNic
before we or you can use your Web site.

Your Internet Service Provider's Hosting Name

FTP address/

User name

Password

Voice phone: Phone number
( ) -
E-mail address for support or help from your hosting site.
@

This worksheet was created to facilitate the process of web site development.
        

          Announcing, Promoting and Advertising Your Web Site

Once completed tested and approved by you, we can help you promote your site. Below are some of
the advertising issues that should be addressed.
 

• Including your email and Web addresses on all your company's printed literature, stationery,
  business cards, and display advertising
• Your Internet Service Provider can provide you with information about who, how many, and
  even the email address of your web site visitors.
• Key words for your Mega Tags to help search engines find your web site.
• A 35-word (200 character) sentence or two describing your  web site using as many key words
  as possible in a paragraph.
• Submission of your information to Web search engines to  "register" your Web site.

These are the items that will make up the package you'll be sending to me:

__ Worksheet
__ Contract
__ Written content for your Web pages on a diskette in a word processor or ASCII character format
__ Copies of printed materials, i.e; brochures, booklets, and other materials you currently use to
advertise or promote your organization.
__ Photos or graphics to be included - preferably on diskette, in any popular PC format; i.e;GIF, JPEG,
BMP, EPS, CDR, PCX, TIF, or high quality graphics, logos and photos to be digitized into electronic
format.

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