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Why Do You Need A Web Page?
The Internet is no longer a media for the few. It is a way of leveling the playing field between small and big business. Fortune 500 companies expect to acquire 50% of their business from the Internet by the year 2000. In addition, it adds many benefits; many but not all of which are listed below:
People Are Looking For You!
The Web can be used to find virtually anything. In fact, in July one of our local radio stations had a contest for listeners to name a topic not on the Web. Every topic was found.
Web Pages Are A Good Way to Stay In Touch With Your Customer And Prospects.
Web pages provide for steady email to existing and new customers. It is quick and easy for both parties to communicate.
To Establish a Presence.
It is estimated that by the end of 1998, 50 million people will have Web access. Plus, you now know it is now becoming essential to have a Web address whenever you advertise..
Provide An Exceptional Level Of Customer Service.
Imagine your customers typing in their question or information to close a sale with you when you're not even there! Get feedback from your customers about your products and services. This all can be done, simply, quickly and inexpensively on the your web site.
Provide Detailed And Up-to-Date Information About Your Business.
Imagine an unlimited ad in full color with sound, which grows and changes with your company so that it always provides current information, all for far less than any other advertising media.
Multimedia Content.
The Web is an interactive media; your customers or employees can communicate with your site. They can:
- Browse Catalogs
- View Technical Information
- Submit Inquiries
- Check Inventory Status
- Provide Valuable Feedback
- Request Fax-Back Information
- Send you Email directly from the site
- Place Orders
Reach A Highly Desirable Demographic Market.
The average Web user is predominately college educated with a high salary.
Open International Markets.
Establishing a Web page allows you to reach the world not just the local market.
Increase Company Communication.
On your Web site you can have protected sections, which are password protected, for company use only .
Your Web Site Is Always On-Line.
Your site is on-line 24 hours a day, 365 days a year.
Lower Paper Costs.
Whether it is a memo or a company brochure, it is far cheaper to post it on your site then print, hand out, or mail it.
Lower Mail Costs.
Since you have unlimited email capacity, there is very little need for US Mail anymore, thus saving postage charges.
Lower Telephone Costs.
Information properly listed on your Web site can save you a lot of telephone time. Even if a telephone call is required, the time can be lessened by efficient email and Frequently Asked Questions (FAQ) on your web site.
Keep Customers And Their Information Up-To-Date.
Sending catalogs, notice of sales, close-outs, etc., can be accomplished much more efficiently.
Electronic Mail.
This is the most valuable benefit of your Web site. The best benefit is time saved, plus it keeps a record of your correspondence.
Cost Effective.
No other media reaches so many, yet costs so little. Even the smallest company spends more on paper, mail, and telephone costs then their Web site will cost them.
Connect Clients And Customers With Your Key Personnel.
No longer do customers have to wade through voice mail in order to ask questions about your products or various company policies. Email saves time for them and for your key personnel. Depending on your Web traffic you will need to setup a schedule for answering your email efficiently. This will ensure your company image.
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