Preparing For A Web Site?

Listed below is an easy guide to Web site creation.

Internet Access

Internet access means getting access to the Internet/World Wide Web via your computer modem through a phone line, with an Internet Service Provider (ISP). (Typically about $20.00 per month) 

Web Sites

A Web site is a collection of files containing text and images.
It can be a daunting task for someone trying to find your site, 
Good Web site development depends on an understanding of the many intricate mechanisms of the Internet in order to bring together the several equally important individual elements that represent your company and its products in their best light.

What are the Steps?

The following is an example of the basic steps that are involved in creating a Web site.

Server Space

Hosting a Web site can be both technically and financially difficult. Often with startup costs in excess of $50,000. Many extremely complicated and technical issues emerge. Today most companies, even large corporations opt for out sourcing the host setup task to an Independent Service Provider (ISP) specializing in this process, allowing a more cost effective solution.
 

Getting an Internet Address - Domain Name Registration

An important consideration is your Internet address (domain name). The best choice is your company name followed by .com or .net, depending on the availability of the name. The process used to be first come first served but the courts are changing that now. You can check the availability of your name at http://www.internic.net  .

Data Collection and Web Page Creation

I suggest you look at the Web as an unlimited ad for your company including  all your text, images, sound, and video you have or have thought of doing. The only real rule of thumb you have to take into account is whether you think your Web visitors will wait for large graphics or video. In addition, you can use your Web site as an intranet for your company providing your personnel with up to the minute inventory and pricing.

Text

You should keep a file in text format of every Web page.

Graphics

In general we try to limit graphics on the home page (the first page of your site on the Web). Visitors to your site may want information but if your home page takes to long to download they will be off to another site. Once they know your web site contains their desired information they will wait for detailed graphics or video. For example: http://www.uniqueandprecious.com/ is a site Katsoft, Inc. designed but the product could cost the visitor $150,000. At that price they will wait for a detailed picture of what they might buy.

Costs

Below are various fees that can be incurred in conjunction with a web site. Some are one time fees other are recurring:

  1. A set-up fee for the design and production of content.
  2. The initial set-up of Web space or software for a service that occurs infrequently or one time only.
  3. A recurring fee for the maintenance or hosting of the content.
  4. Various fees for listing services.
  5. Various fees for credit card processing.
  6. Page design fees generally include:
    • Page design and layout.
    • HTML coding.(Hyper Text Markup Language)
    • Use of stock images and sounds.
    • Interactive forms.
    • Meta Tags for search engine placement.( These allow the automated search engines of the Internet to index your site using the information you provide here.)
  7. Page design fees do not always include:
    • Hosting fees for placement on an Internet Server.
    • Production of media that is not in stock.
    • Cgi or perl scripting. (These are computer languages that allow feedback to your Web site visitors; based on their input.)
  8. Page maintenance fees usually include:
    • Correction of typos or spelling errors
    • Replacement of text with text provided by the client.
    • New or additional contact information, such as telephone or fax numbers, e-mail addresses, new prices or fees.
  9. Page maintenance fees do not always include:
    • New pages.
    • New content.
    • Hosting Fees.

General Tips

An effective Web site is an integral part of an overall marketing strategy.

Update, Update, Update

Keep your content fresh and up to date. Regular site maintenance is essential to ensure your public image is not spoiled by broken links and outdated information.

Promote Your Image

Your Web site is the world's window to your business. Remember to include Internet address on all your advertising and marketing communications.

Involve Your Visitors

Good Web site strategies usually include one or more methods which involve visitor interaction and incitement to revisit, again and again; ie, tips and techniques, contests, sales and discount opportunities or, notification by email whenever your Web site changes.

Keep it Simple

Your visitors' time is valuable. Give them a good value and they will be back again and again.

Own Your Domain

Seize the advantage of this intellectual property. In the coming years it will add greatly to your bottom line.

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